Inspiring Communities to rise together
“Icons Will” supports entertainers, creators, athletes, fans and their communities by game-planning for their futures.
Icons Will:
Prep
Youth & Underrepresented Community Empowerment- Preparing NIL athletes for transition from college to pro sports and the real world
- Forging expanded opportunities for women and minority group advancement and representation in sport
- Establishing programs to provide resources to athletes of all earning potential and career lengths
- Shifting youth perspective on the symbols of “success”
Plan
Ongoing, Player, & Community Education- Helping athletes form new habits to ensure generational preservation of earnings and advancement of future Icons
- Building local activation chapters in NFL cities for mentorship and educational programming in partnership with after-school programs, local financial institutions, and small businesses
- Providing ongoing education to active players and their circles to continuously combat historical trends
Prosper
Financial Incubator to Fund Icons in Their 2nd Careers- Portion of funds raised set aside for retired player support and “back to school” scholarships
- Icons Venture Fund to provide financial acceleration, leadership, and ongoing mentorship to athlete entrepreneurial endeavors
- Masterclasses from trailblazing women, athletes and entertainers to serve as blueprints and inspiration to youth
Icons Will Learn & Grow
$415B was lost by American families due to poor financial literacy. That’s why, together, we’re making measurable change to build the health & wealth of our communities, igniting a cultural transformation of financial empowerment & community activation
Surveys indicate that only about 20% of NFL players actively receive financial education during their careers.
of NFL players are either bankrupt or under financial stress just 2 years out of retirement (27.6 years old).
of Millennials understand basic financial principles.
of NFL players come from low-income or underprivileged backgrounds, highlighting the importance of financial literary education.
of NFL players are on minimum salary contracts. Practice squad make only $12K-16K per week.
of American teens learn about personal finance and investing from social media.
Retired NFL players are 60x more likely to go bankrupt within 12 years of retirement compared to non-NFL individuals.
The average career length of an NFL player is only 3.3 years, and many players do very little planning for post-NFL career path.
of teens want more personal finance education.
Introducing the icons will financial literacy program
To make the NFL is one of the most difficult things one can do. Along the way they learn lessons of determination and team work. They can't win by themselves on the field or off the field.
Players are the heart and soul of the game. Their communities are the hearts of the players. “Icons Will” creates lifelong ambassadors that enrich the lives and communities of their family, friends, and fans.
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