It takes a village to successfully create and sustain anything in life, music, or sport. Icons recognize this and take action sustain the village that sustains them. This partnership with Athletes, Artist, Corporations, and Fans is meant to inspire progress through financial literacy, planning, and building legacies, ensuring our families and communities are now and for generations to come.

It began with awareness of the difficulties professional athletes face when they’re unprepared for the realities of financial management. So, we decided to act on it – not just supporting athletes but the fans as well, inspiring adoption of financial literacy and working together to inspire more to Rise.